Thursday, 14 April 2016


IndiBlogger. One of the best blogging websites in India. It has taken blogging to the next level in this country. IndiBlogger is a forum which brings digital marketers of the country under one digital roof. IndiBlogger connect companies with bloggers. Companies are using blogging as a marketing tool for a long time now but they didn't had an access to these many bloggers earlier. Moreover India is going through digital revolution. Internet is a trending tool for infotainment (information + entertainment) these days. So if you want to launch a new product or start up a new business today, you need digital marketers to create a buzz about it on internet.

Normally celebrities appoint PR to promote themselves as a brand but here IndiBlogger is offering a PR to companies. It is called IndiPR. And this PR promotes business, products and services. Businesses of various sizes, including start ups, can now promote themselves via IndiPR. Actually, PR in IndiPR stands for Press Release. When any product or service is launched in the market, a press release is usually the first order of business. IndiPR is launched to make it extremely simple for business to get their Press Releases published by top bloggers. The press releases will be published by relevant influencers in less than 72 hours.

The process of IndiPR is very simple for business. Business only needs to upload their press release on Then 'Automated Influencer Targeting Engine' or 'AITE' will proceed to accept the applications from bloggers. After accepting the applications, AITE will automatically shorlist the bloggers on the basis of internal ratings and rakings. Then the shortlisted bloggers will do their research and publish their articles. And you can do this with a starting budget of just USD 150. Through top influential bloggers will create a buzz about your product, service or start up on the internet. Imagine, your product or service going viral on internet in this digital era. It will be a win win situation for your business.

Identifying and targeting influencers is a cumbersome process. You as a marketer spend lot of time in trying to identify and contact influencers. With, you don't have to worry about all this because the system just needs your press release. Everything else will be done by system on its own. As I said earlier it is a win win situation for your business. Not only business it is equally good for influencers. It will help influencers to generate fresh and new content everyday. In future will carry more than just press releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events etc. In short, IndiPR is a great platform for both Businesses as well as influencers. I (as a citizen of this digital world) think it will take digital marketing to the next level.